UTCC

UTCC International Journal of Business and Economics
A Leading Journal of Business, Economics, and Accountancy

ISSN : 1906-5582 (paper)
Publication Frequency : 3 issues per year
Publisher : 168 Printing Co., Ltd.

Volume 13 #No 3 December 2021

[Download] 01 : SUCCESS FACTORS OF DRIED LONGAN ENTREPRENEURS IN LUMPHUN PROVINCE

[Download] 02 : FACTORS AFFECTING CONSUMER INTENTION TO USE MOBILE PAYMENT AT PHYSICAL RETAIL PLACES IN HANGZHOU, CHINA

[Download] 03 : THE INNOVATIVE PATIENT SERVICE DESIGN DEVELOPMENT: A CASE STUDY IN THE PREMIUM HEALTHCARE BUSINESS IN CHIANGRAI, THAILAND

[Download] 04 : IMPACT OF DESTINATION IMAGE, COUNTRY PERSONALITY IN THAI TOURIST’S REVISIT INTENTION TO CHINA

[Download] 05 : ONLINE PRODUCT INFORMATION CHARACTERISTICS EFFECT ON PRODUCT INFORMATION SHARING IN THAILAND

[Download] 06 : A STUDY OF FACTORS INFLUENCING ONLINE PURCHASE INTENTION TOWARDS A POPULAR ONLINE APPAREL RETAILER IN THAILAND

[Download] 07 : HUMAN RESOURCE DEVELOPMENT AND CONSULTANTS’ PERFORMANCE: AN EMPIRICAL STUDY IN VIETNAM

[Download] 08 : IMPACTS OF SOCIAL MEDIA AND DESTINATION IMAGE ON TRAVEL INTENTION IN THAILAND

[Download] 09 : INVESTIGATING THAI TOURIST’S TRAVELING BEHAVIOR FOR HOT SPRING MANAGEMENT TO PROMOTE HEALTH TOURISM IN CHIANG RAI

[Download] 10 : THE FACTORS WHICH AFFECT PEOPLE SHARING KNOWLEDGE IN CHINA ONLINE FERTILITY HEALTH COMMUNITY

Volume 13 #No 2 August 2021

[Download] 01 : BRAND EQUITY AND MARKETING EFFECTING SUNSCREEN BUYING DECISION OF WOMEN IN BANGKOK

[Download] 02 : SPA MANAGEMENT AFTER THE COVID-19 PANDEMIC

[Download] 03 : EXAMINING CHINESE TOURISTS’ TRAVELING BEHAVIOR ENGAGED WITH CULTURAL TOURISM IN THAILAND

[Download] 04 : FACTORS INFLUENCE ONLINE SHOPPING AND OFFLINE SHOPPING: CASE STUDIES OF RETAIL FOOTWEAR INDUSTRY IN BANGKOK

[Download] 05 : THE DEVELOPMENT OF CUSTOMER JOURNEY ON PATIENT SERVICE DESIGN: A CASE STUDY IN HEALTHCARE BUSINESS IN THAILAND

[Download] 06 : THE IMPORTANCE OF INNOVATION FOR ENTREPRENEURIAL SUSTAINABILITY FOR SOCIAL ENTREPRENEURS IN ASIA-PACIFIC

[Download] 07 : THAILAND 4.0: A NEW VALUE-BASED ECONOMY AND ITS IMPLICATION ON WELLNESS BUSINESS

[Download] 08 : FACTORS AFFECTING THE RESIDENTIAL REAL ESTATE PRICES IN CHINA

[Download] 09 : MIDDLE-INCOME TRAP: REFLECTION ON MALAYSIA’S ECONOMIC DEVELOPMENT AND POLICY IMPLICATIONS

[Download] 10 : INVESTIGATING THE FACTORS EFFECTING SERVICE QUALITY UNDER LEAN IMPLEMENTATION WITHIN COMMERCIAL AIRLINES INDUSTRY IN THAILAND

Volume 13 #No 1 April 2021

[Download] 01 : Sufficiency Economy Enterprise Model Canvas (SEEMC): Lessons Learned from Thailand Industrial Standard 9999 Certified Manufacturing Enterprises

[Download] 02 : Study of the relationship between marketing mix, service quality, customer satisfaction and customer loyalty in the Smart phone market

[Download] 03 : CORPORATE GOVERNANCE AND PERFORMANCE IN COMMERCIAL BANKS IN NEPAL

[Download] 04 : ONLINE KNOWLEDGE COMMUNITY PARTICIPATORS’ USAGE BEHAVIOR

[Download] 05 : RELATIONSHIP BETWEEN INDEPENDENT DIRECTORS, OWNERSHIP CONCENTRATION AND LEVEL OF ENVIRONMENTAL INFORMATION DISCLOSURE

[Download] 06 : EQUITY PREMIUM PUZZLE IN THAILAND: REVISITED

[Download] 07 : CHANGES IN THAI LABOR INCOME DISTRIBUTION FROM 1985 TO 2017: SOME EVIDENCE OF RISING DEMAND FOR HIGHER EDUCATION

[Download] 08 : THE EFFECTS OF ELECTRONIC WORD-OF-MOUTH (EWOM), PERCEIVED EASE OF USE, PERCEIVED USEFULNESS AND PERCEIVED RISK ON ONLINE HOTEL BOOKING APPLICATION LOYALTY OF YOUNG CONSUMERS

[Download] 09 : FOOD STORYTELLING IN CHEFS’ TABLE: CREATING A COMPETITIVE ADVANTAGE OF THE RESTAURANT BUSINESS

[Download] 10 : THE MARKETING MIX (4C’S) AFFECTING THAI TOURISTS’ INTENTION TO VISIT BANG SAEN DISTRICT, CHONBURI PROVINCE

Volume 12 #No 3 December 2020

[Download] 01 : DEVELOPMENT OF ONLINE MASTER'S DEGREE PROGRAMS: A CASE STUDY OF SOCIAL LEADERSHIP, BUSINESS, AND POLITICS

[Download] 02 : TRANSFORMATIONAL LEADERSHIP IN NON-GOVERNMENTAL INSTITUTION: A STUDY OF THE CHAMBER OF COMMERCE

[Download] 03 : STUDY OF CUSTOMER SATISFACTION AND LOYALTY OF CHINESE COMMERCIAL BANK: CASE STUDY OF ICBC LULIANG BRANCH

[Download] 04 : THE IMPACT OF MARCROECONOMIC FACTORS ON CHINA’S EXPORTS AND IMPORTS

[Download] 05 : THE INFLUENCE OF CULTURAL DIFFERENCES ON HUMAN RELATION APSPECTS OF ORGANIZATIONAL CLIMATE AND JOB SATISFACTION

[Download] 06 : AN INVESTIGATION OF FACTORS INFLUENCING MICROBLOGGING ACCOUNTS ACTIVITY EFFECTIVENESS：A CASE OF CHINA

[Download] 07 : DETERMINANTS OF COMPLETION OF CHINESE OVERSEAS MERGERS AND ACQUISTIONS

[Download] 08 : The Relationship between Franchisee and Franchisor: A Qualitative Approach Study of the Fast Food Franchising in Yangon

[Download] 09 : THE FACTORS RELATED TO CREDIT RISK OF COMMERCIAL BANK: THE CASE OF CHINA AND THAILAND

[Download] 10 : FIRM-LEVEL FACTORS AFFECTING DIVIDEND PAYOUT IN LOGISTICS SECTOR IN CHINA AND THAILAND

Volume 12 #No 2 August 2020

[Download] 01 : THE IMPACT OF CHANGE IN LABOR FORCE STRUCTURE ON ECONOMIC GROWTH ---- IN CASE OF THAILAND

[Download] 02 : PERCEPTION AND INFLUENCED FACTORS TOWARDS STEM CELL TECHNOLOGY IN THAILAND

[Download] 03 : SOCIAL MEDIA MARKETING AFFECTING BRAND AWARENESS AND PURCHASE INTENTION OF THAI ONLINE CUSTOMERS

[Download] 04 : WINE CONSUMPTION HABITS AND MOTIVATIONS IN THAILAND: A STUDY OF FOUR GENERATIONS OF WINE CONSUMERS

[Download] 05 : CASH CONVERSION CYCLE AND PROFITABILITY OF FIRMS LISTED IN SET HIGH DIVIDEND 30 INDEX (SETHD)

[Download] 06 : FACTORS AFFECTING BRAND LOYALTY OF FOREIGN SKIN CARE PRODUCTS IN BEIJING, CHINA

[Download] 07 : THE MODEL OF LEADERSHIP STYLES, IT CAPABILITIES AND THEIR INDIRECT LINK TO PERFORMANCE IN DIGITAL ERA: PRIVATE HOSPITALS AND CLINICS, BANGKOK, THAILAND

[Download] 08 : UNDERSTANDING THE CONSUMER MOTIVATION OF ORGANIC FOOD: THE CASE OF THAILAND

[Download] 09 : RELATIONSHIPS BETWEEN PSYCHOLOGICAL FACTORS, INNOVATIVE PERFORMANCE, MARKETING CAPABILITY, AND ENTREPRENEURIAL SUCCESS AMONG THAI FRUITS AND VEGETABLES PROCESSING AND PRESERVATION SMES IN THAILAND

[Download] 10 : FACTORS AFFECTING PROFITABILITY OF FAMILY BUSINESSES LISTED IN THE STOCK EXCHANGE OF THAILAND

Volume 12 #No. 1, April 2020

[Download] 03 : SERVICE QUALITY OF LODGES ON KHAO-SAN ROAD AND SURROUNDING AREAS

[Download] 04 : THE RELATIONSHIP AMONG PERCEIVED VALUE, CUSTOMER THE RELATIONSHIP AMONG PERCEIVED VALUE, CUSTOMER SATISFACTION AND LOYLATY OF CHINESE TOURIST SHOPPING IN BANGKOK: A CASE OF KING POWER DOWNTOWN COMPLEX

[Download] 05 : FOREIGN TOURISTS ATTRIBUTE SATISFACTION AND OVERALL SATISFACTION: A CASE STUDY OF THAI RESTAURANTS IN KRABI, THAILAND

[Download] 06 : EVALUATION OF ETHICAL ORIENTATION AND BUSINESS ETHICS PERCEPTIONS: THE CASE STUDY OF THAILAND

[Download] 07 : THE RELATIONSHIP AMONG MARKETING MIX,CUSTOMER SATISFACTION AND CUSTOMER LOYALTY OF CHINESE TOURISTS TO BUDGET HOTEL OF CENTRAL BANGKOK

[Download] 08 : FACTORS AFFECTING CONSUMER’S PURCHASE INTENTION TOWARD JAPANESE CAR IN BANGKOK

[Download] 09 : A STUDY OF FACTORS INFLUENCING CHINESE SPA SERVICE TOURISTS TO REVISIT BANGKOK, THAILAND

[Download] 10 : FACTORS INFLUENCING CUSTOMER REPURCHASE INTENTION BY USING THIRD-PARTY PLATFORM BOOKING FLIGHT TICKET IN CHINA

[Download] 01 : ARTIFICIAL INTELLIGENCE HEALTHCARE

[Download] 02 : POLLUTION COST AS A VARIABLE FOR CALCULATING GREEN GDP

Volume 11 #No 3 December 2019

[Download] 01 : THE DETERMINANTS OF PURCHASE INTENTION OF HOTEL SERVICES

[Download] 02 : THE PERCEIVED RISKS AND CUSTOMER DISSATISFACTION OF ONLINE SHOPPING – A SURVEY OF THAILAND MARKET

[Download] 03 : THE INFLUENCE OF STRATEGIC ORIENTATION ON SME EXPORT SUCCESS: AN INVESTIGATION ON SUCCESS FACTORS OF SME EXPORTERS IN MYANMAR THROUGH PLSNC MODEL

[Download] 04 : THE RELATIONSHIP AMONG SOCIAL ENVIRONMENT, PERCEIVED VALUE, CUSTOMER SATISFACTION AND REPURCHASE INTENTION IN ICE CREAM FRANCHISE

[Download] 05 : A MODEL OF THE TOTAL INNOVATION MANAGEMENT OF PRIVATE HIGHER EDUCATION INSTITUTIONS IN THAILAND

[Download] 06 : FACTORS INFLUENCING ADOPTION AND ACTUAL USAGE OF DIGITAL PAYMENT SYSTEMS IN THE ERA OF THAILAND 4.0 FOR THAI SOCIETY

[Download] 07 : THE INTENTION AND ADOPTION AFFECTING DECISION FOR USING ANDROID AND IOS OPERATING SYSTEM ON SMARTPHONE IN THAILAND

[Download] 08 : MANAGERIAL AND ORGANIZATIONAL ISSUES IN A POST-ACQUISITION MEDIUM–SIZE FOOD MANUFACTURING COMPANY IN SOUTHERN CHINA

[Download] 09 : MODEL OF RELATIONSHIP OF FACTORS INFLUENCING THE PERFORMANCE OF THE FOOD AND BEVERAGE BUSINESS IN THAILAND

[Download] 10 : DETERMINANTS OF THE GROWTH OF STONE BUSINESS: A STUDY ON SYLHET DISTRICT OF BANGLADESH

Volume 11 #No 2 August 2019

[Download] 01 : EFFECT OF WORKPLACE OSTRACISM ON COUNTERPRODUCTIVE WORK BEHAVIOR--- PSYCHOLOGICAL CONTRACT BREACH AS THE MEDIATOR

[Download] 02 : ROLE OF SOCIAL MESSAGING IN THE ORGANIZATIONAL CONTEXT

[Download] 03 : MARKETING STRATEGIES AFFECTING CHINESE TOURISTS’ DECISION MAKING AND LOYALTY TOWARD MEDICAL AND WELLNESS TOURISM IN THAILAND

[Download] 04 : EXPLORING THE RELATIONSHIPS OF GREEN HUMAN RESOURCES MANAGEMENT (GHRM) AND OUTCOMES OF GREEN SUPPLY CHAIN MANAGEMENT (GSCM): EMPIRICAL EVIDENCE FROM RESOURCE-ORIENTED COMPANIES IN NANNING, CHINA

[Download] 05. MEDIATING EFFECTS ON PERFORMANCE OF THAI FAMILY BUSINESSES

[Download] 06. FACTORS AFFECTING FOREIGN TOURISTS’ SATISFACTION AND WILLINGNESS TO PAY MORE FOR VISITING BANGKOK

[Download] 07 INVESTIGATION OF TOURISM STAKEHOLDER PARTICIPATION IN URBAN BEACH DESTINATION MANAGEMENT IN THAILAND AND IMPLICATIONS FOR TOURISM BUSINESS DEVELOPMENT

[Download] 08 IMPACTS OF SOCIAL MEDIA’S REPUTATION, SECURITY, PRIVACY AND INFORMATION QUALITY ON THAI YOUNG ADULTS’ PURCHASE INTENTION TOWARDS FACEBOOK COMMERCE

[Download] 09 PSYCHOLOGICAL FACTORS AFFECTING CONSUMERS’ PURCHASE INTENTIONS OF AGARWOOD BEADS: A CASE STUDY OF NANNING CITY, CHINA

[Download] 10 CUSTOMER SATISFACTION AND CUSTOMER LOYALTY OF THE COLD STORAGE INDUSTRY IN BANGKOK METROPOLITAN

Volume 11 #No. 1, April 2019

[Download] 01 : EXAMINATION OF CSR DIMENSION AND MANAGERIAL STYLE IN THAILAND: A BEHAVIORAL PERSPECTIVE

[Download] 02 : INFLUENCE OF JOB CHARACTERISTICS ON PROMOTIVE VOICE BEHAVIOR

[Download] 03 : EFFECTS OF PARTNERSHIP QUALITY ON OUTSOURCING SUCCESS FROM PERSPECTIVE OF SERVICE PROVIDERS: EMPIRICAL STUDIES ON TRANSLATION SERVICE ORGANIZATIONS IN CHINA

[Download] 04 : THE GROWTH OF FAMILY BUSINESS FIRMS LISTED IN THE STOCK EXCHANGE OF THAILAND

[Download] 05 : TOURIST EXPECTION AND SATISFACTION WITH LI JIANG OLD CITY

[Download] 06 : INVESTIGATION OF FACTORS INFLUENCING PURCHASE INTENTION OF ORGANIC FOODS IN BANGKOK, THAILAND

[Download] 07 : MARKETING MIX ELEMENTS TO ATTRACT THAI LEISURE TOURISTS TO VISIT MUSEUMS IN TOKYO

[Download] 08 : THE ANTECEDENTS OF CUSTOMER SATISFACTION RELATING TO ATTITUDE AND LOYALTY TOWARDS ONLINE SHOPPING: A CASE STUDY IN GUANGZHOU, CHINA

[Download] 09 : THE EFFECT OF GREEN HUMAN RESOURCE MANAGEMENT ON PERFORMANCE OF CERTIFIED ISO 14000 BUSINESS IN THAILAND

[Download] 10 : THE RELATIONSHIP BETWEEN FRANCHISE AND FRANCHISOR

Volume 10 #No. 3, December 2018

[Download] 01 : FACEBOOK AS A DIGITAL MARKETING TOOL: FACEBOOK’S ENGAGEMENT STRATEGY FOR MATERNAL AND CHILD HEALTH PAGE

[Download] 02 : EQUITY MUTUAL FUND PERFORMANCE: THE CASE OF INDONESIA

[Download] 03 : MEASURING SATISFACTION AND KNOWLEDGE OF VISITORS' CULTURAL TOURISM SITES

[Download] 04 : ECONOMIC FACTORS AFFECTING STOCK RETURNS: A STUDY OF LISTED CONSTRUCTION MATERIALS FIRMS IN THAILAND

[Download] 05 : THE ANALYSIS OF SOCIAL RETURN ON INVESTMENT (SROI) TOWARD THE ELDERLY HEALTH CARE DEVELOPMENT PROGRAM

[Download] 06 : STUDY OF THE RELATIONSHIP BETWEEN MARKETING MIX, SERVICE QUALITY, CUSTOMER SATISFACTION AND CUSTOMER LOYALTY IN THE SMART PHONE

[Download] 07 : MARKETING INTELLIGENCE STRATEGY AND MARKETING PROFITABILITY: AN EMPIRICAL INVESTIGATION OF TOURISM BUSINESSES IN THAILAND

[Download] 08 : DOMINANT FACTORS INFLUENCING TRAINING EFFECTIVENESS (LEARNING AND TRANSFER PERFORMANCE) OF SMES IN BEIJING, CHINA: A STUDY ON THE HOTEL SECTOR

[Download] 09 : MOBILE PAYMENT SERVICES ADOPTION: AN EMPIRICAL INVESTIGATION OF THE EFFECTS OF CUSTOMER PERCEIVED VALUE AND CUSTOMER SATISFACTION ON ADOPTION INTENTION

[Download] 10 : FACTORS INFLUENCING INTENTION TO QUIT OF PHYSICIAN FROM HEAL THCARE FACILITY IN BANGKOK

Volume 10 #No. 2, August 2018

[Download] 01 : AWAKEN PASSIONATE CUSTOMER WITH INNOVATED CRM

[Download] 02 : FACTORS DETERMINING PERFORMANCE OF BANKS LISTED ON SHANGHAI STOCK EXCHANGE OF THAILAND

[Download] 03 : FACTORS INFLUENCING CUSTOMER SATISFACTION AND BRAND LOYALTY OF TOP 5 EXPRESS DELIVERY SERVICE IN CHINA

[Download] 04 : COMPETITIVENESS IN GLOBAL WIND ENERGY A COMPARISON STUDY BETWEEN SOUTHEAST ASIA AND INDIA

[Download] 05 : HOW PSYCHOLOGICAL FACTOR INFLUENCE LOSS AVERSION BEHAVIOR A UNIQUE UTILITY FUNCTION EXPLANATION

[Download] 06 : ENHANCING CORE LEADERSHIP CAPACITY, ORGANIZATION COMMITMENT THROUGH LEADERSHIP BUILDING INTERVENTION AN ACTION RESEARCH OF AAA REALTY CO.,LTD

[Download] 07 : EXPLORING FACEBOOK USERS’ WILLINGNESS TO ACCEPT F-COMMERCE USING THE INTEGRATED UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY 2 (UTAUT2)

[Download] 08 : RELATIONSHIP BETWEEN JOB SATISFACTION, ORGANIZATIONAL COMMITMENT AND DEMOGRAPHIC FACTORS IN PRIVATE BANKING SECTOR IN BANGKOK

[Download] 09 : RESEARCH ON RELATIONS AMONG CORPORATE CULTURAL STRENGTH, EMPLOYEE BEHAVIOR AND ORGANIZATIONAL PERFORMANCE EMPIRICAL ANALYSIS FROM CHINESE PRIVATE EDUCATION AND TRAINING INDUSTRY.

[Download] 10 : ANTECEDENTS OF E-COMMERCE ADOPTION IN THAI SMES

Volume 10 #No. 1, April 2018

[Download] 01 : DETERMINATION OF PASSENGER LOAD FACTOR: THE CASE OF THAI AIRLINES

[Download] 02 : FACTORS RELATED TO CONSUMER BEHAVIOR ON LUXURY GOODS PURCHASING IN CHINA

[Download] 03 : THE INFLUENCE OF PERSONAL AND ENVIRONMENTAL FACTORS ON BUSINESS START-UPS: A CASE STUDY IN THE DISTRICT OF DILI AND OECUSSE, TIMOR-LESTE

[Download] 04 : A PSYCHOLOGICAL MODEL OF RESIDENTIAL PROPERTY PURCHASING DECISION IN THAILAND

[Download] 05 : A SENGE'S MODEL ON THE PRACTICAL DOMAIN FOR DEVELOPING TEAM LEARNING SKILLS

[Download] 06 : EXPLORING THE RELATIONSHIP BETWEEN THE BIG FIVE PERSONALITY TRAITS AND EXHIBITION SHOWS ATTENDANCE

[Download] 07 : BANK-SPECIFIC AND MACROECONOMIC FACTORS RELATED TO BANK PROFITABILITY AND STOCK RETURN IN THAILAND

[Download] 08 : THE IMPACT OF SOCIAL MEDIA ON HOSPITALITY BRAND AND IMAGE

[Download] 09 : THE MODERATING ROLE OF RESIDENTS' INVOLVEMENT ON PERCEPTION OF MICE IMPACTS

[Download] 10 : THE EFFECTS OF EXPERIENTIAL VALUE, TECHNOLOGY ACCEPTANCE AND SATISFACTION ON USERS' INTENTION TO CONTINUE USING - A CASE STUDY OF AN ENGLISH ONLINE DICTIONARY IN GUANGXI, CHINA

Volume 9 #No. 2, December 2017

[Download] 01 : THE DETERMINANTS OF CAREER GROWTH-THE CASE STUDY OF SPA BUSINESSES

[Download] 02 : THE MODEL OF CORPORATE SOCIAL RESPONSIBILITY, ORGANIZATIONAL COMMITMENT AND EMPLOYEE GREEN BEHAVIOR

[Download] 03 : IS GUERILLA MARKETING WORTH INVESTING-THE IMPACTS OF GUERILLA MARKETING

[Download] 04 : ASEAN MARKET INTEGRATION THE IMPACT ON CAPITAL FLOW AND COST OF CAPITAL

[Download] 05 : ASPECTS OF LEARNING PERFORMANCE AS A CROSS-FUNCTIONAL TEAM IN A KAIZEN-LED WORKING ENVIRONMENT

[Download] 06 : OTHER DIMENSIONS OF ORGANIZATION ASPECTS THAT CAUSE ORGANIZATION INEFFECTIVENESS

[Download] 07 : IMPACT OF RMB EXCHANGE RATE ON SHANGHAI STOCK EXCHANGE COMPOSITE INDEX IN CHINA

[Download] 08 : THAI CULTURE AND ITS EFFECTS ON ORGANIZATIONAL ENGAGEMENT IN THAI PRIVATELY HELD COMPANIES

[Download] 09 : FACTORS AFFECTING BEHAVIORAL INTENTIONS AND RESPONSIBLE ENVIRONMENTAL BEHAVIORS OF CHINESE TOURISTS A CASE STUDY IN BANGKOK, THAILAND

[Download] 10 : WORKING CAPITAL MANAGEMENT AND PROFITABILITY OF SMES IN THAILAND

Volume 9 #No. 1, June 2017

[Download] 01 : AN INVESTIGATION OF RELATIONSHIPS AMONG SERVICE QUALITY, CUSTOMER SATISFACTION, AND CUSTOMER LOYALTY IN BANKING SECTOR IN VIENTIANE, LAOS

[Download] 02 : FACTORS AFFECTING BRAND LOYALTY OF ESSENCE OF CHICKEN BRAND TOWARDS CONSUMERS IN BANGKOK

[Download] 03 : KNOWLEDGE MANAGEMENT PRACTICES AND ORGANIZATIONAL PERFORMANCE IN HOSPITALITY SMEs IN THAILAND

[Download] 04 : EXAMINING CSR DISCLOSURE IN VIETNAM: TOO LITTLE, TOO LATE!

[Download] 05 : SEARCHING THE EFFECTIVE TECHNIQUES TO MANAGE CHILD LABOR AT RESTAURANTS AND TEA STALLS IN SYLHET CITY, BANGLADESH

[Download] 06 : FACTORS AFFECTING CUSTOMER SATISFACTION AND LOYALTY AND SERVICE QUALITY OF CHINESE RESTAURANTS IN BANGKOK CHINATOWN)

[Download] 07 : FACTORS AFFECTING THE MOTIVATION & RETENTION OF PROFESSIONAL ACCOUNTANTS IN THAI ORGANIZATIONS

[Download] 08 : IMPACT OF ACCOUNTING INFORMATION SYSTEMS AND INTERNAL CONTROL

[Download] 09 : THE EFFECT OF CUSTOMER LOYALTY PROGRAM AND SERVICE QUALITY ON CUSTOMER LOYALTY

[Download] 10 : FACTORS AFFCTING CHINESE CONSUMERS’ PURCHASE INTENTION ON FACIAL MAKE-UP COSMETICS

Volume 8 #No. 2, December 2016

[Download] 03 : AIRLINE SERVICE PERFORMANCE AND SERVICESCAPE AND THEIR INFLUENCES ON CUSTOMER SATISFACTION

[Download] 04 : THE ANALYSIS OF THAI STUDENTS DETERMINANT TO STUDY IN THE UNITED STATES OF AMERICA AND THE UNITED KINGDOM

[Download] 05 : THE IMPACT OF HUMAN RESOURCE ACCOUNTING INFORMATION SYSTEM (HRAIS) ON HUMAN RESOURCE MANAGEMENT PRACTICES OF THE BANKING SECTOR IN BANGLADESH

[Download] 06 : INVESTIGATION OF IMPORTANT ENABLERS OF LEAN IMPLEMENTATION IN FINANCIAL SERVICES

[Download] 01 : WASTAGE IN HIGHER EDUCATION IN DEVELOPING COUNTRY: A COMPARATIVE STUDY ON SELECTED GRADUATES OF PRIVATE AND PUBLIC UNIVERSITIES OF SYLHET, BANGLADESH

[Download] 07 : A STUDY ON THE ORGANIZATIONAL ENGAGEMENT OF DIRECT SALESPEOPLE: A CASE STUDY ON THAI DIRECT SALES INDUSTRY

[Download] 02 : CORPORATE GOVERNANCE AND FINANCIAL PERFORMANCE OF FAMILY BUSINESSES LISTED IN THE SECURITY EXCHANGE OF THAILAND

[Download] 08 : DETERMINING THE EFFICIENCY OF INVESTMENT ALLOCATION IN INDIAN MANUFACTURING SECTOR

[Download] 09 : CSR-IN-PROCESS: A CASE STUDY OF DIARY HOME COMPANY, LIMITED

[Download] 10 : FINANCIAL RATIOS AND STOCK PRICES: EVIDENCE FROM THE AGRICULTURE FIRMS LISTED ON THE STOCK EXCHANGE OF THAILAND

Volume 8 #No. 1, June 2016

[Download] 01 : DISRUPTIVE INNOVATION, ENTREPRENEURIAL MARKETING, AND COMPETITIVE ADVANTAGES

[Download] 02 : FACTORS AFFECTING THE RETIREMENT SAVING PLAN PURCHASE BEHAVIOR: A CONCEPTUAL MODEL FOR THAI CONSUMERS

[Download] 03 : FACTORS INFLUENCING CHINESE CONSUMER BEHAVIOR ON BUYING PET FOOD IN CHINA

[Download] 04 : FAMILY - OWNED MANAGEMENT AND FIRM PERFORMANCE: EVIDENCE FROM PUBLIC COMPANY IN THAILAND

[Download] 05 : GREEN EXHIBITION VENUE: THE CASE STUDY OF THAILAND

[Download] 06 : IMPACTS OF EXTERNAL FINANCING ON THE RISK LEVEL OF VIETNAM WATER INDUSTRY DURING THE GLOBAL CRISIS 2007-2009

[Download] 07 : MARKET INTERRUPTION AND GENDER EARNING GAP IN THAI LABOR MARKET

[Download] 08 : THE IMPACT OF VISUAL MERCHANDISING MANAGEMENT ON CUSTOMER ATTRACTION IN RETAIL STORES

[Download] 09 : THE RELATIONSHIP AMONG BRAND AWARENESS, BRAND IMAGE, PERCEIVED QUALITY, BRAND TRUST, BRAND LOYALTYAND BRAND EQUITY OF CUSTOMER IN CHINA'S ANTIVIRUS SOFTWARE INDUSTRY

[Download] 10 : THE RELATIONSHIP BETWEEN INTEGRATED MARKETING COMMUNICATION AND MARKETING COMMUNICATIONS’OBJECTIVES OF MARKETING DIRECTORS IN THAILAND

Volume 7 #No. 2, December 2015

[Download] 01 : A STUDY OF THE COST PERFORMANCE ANALYSIS OF A PRIVATE FIRM DEPLOYED 3D PRINTING TECHNOLOGY : AN ACTUAL CASE OF A WIRE MANUFACTURING COMPANY

[Download] 02 : A STUDY ON COMMUNITY DEVELOPMENT WITHIN THE FRAMEWORK OF CSR-SUFFICIENCY MODEL: CASE OF SUBPUD VILLAGE, TAMBON YANGSAO, VICHIENBURI DISTRICT, PHETCHABOON PROVINCE

[Download] 03 : DOES IFRS ADOPTION MITIGATE ACCRUAL EARNINGS MANAGEMENT? EVIDENCE FROM AN EMERGING MARKET

[Download] 04 : IMPACT OF GENDER IN SELECTION CRITERION OF CAREER DECISION: A STUDY ON PERCEPTION OF YOUTHS IN SYLHET CITY, BANGLADESH

[Download] 05 : INFLUENCING FACTORS ON LOYALTY INTENTION IN THE WEEKEND MARKET

[Download] 06 : INVESTIGATING INTERNAL AND EXTERNAL FACTORS AFFECTING ADOLESCENT CONSUMERS’ PURCHASE INTENTIONS ON ENVIRONMENTAL FRIENDLY PRODUCTS

[Download] 07 : QUALIFICATIONS REQUIRED FOR EMPLOYEES IN THE HOTEL INDUSTRY IN BANGKOK FROM HR MANAGERS’ PERSPECTIVES: GETTING READY FOR THE AEC IN 2015

[Download] 08 : THE EFFECT OF PERCEIVED VALUE, TECHNOLOGY ACCEPTANCE, AND E-SERVICE QUALITY ON CUSTOMER SATISFACTION AND SERVICE LOYALTY FOR INSTANT MESSAGE PROVIDERS BUSINESS

[Download] 09 : THE LONG RUN RELATIONSHIP BETWEEN THE VALUE OF CHINESE YUAN AND STOCK MARKET RETURN IN FIVE COUNTRIES OF THE ASSOCIATION OF SOUTHEAST ASIAN NATIONS FROM 2005-2013

[Download] 10 : UNIVERSITY-ACCREDITATION BRAND ALLIANCE: THE EFFECTS OF THE ALLIANCE MESSAGE ON THE UNIVERSITY’S BRAND EVALUATIONS

Volume 7 #No. 1, June 2015

[Download] 01 : SEARCHING THE REASONS FOR DECREASING CINEMA HALL BUSINESS IN BANGLADESH WITH SPECIAL REFERENCES TO SYLHET CITY: A STUDY ON AUDIENCES' VIEWPOINTS

[Download] 02 : THAI WORKFORCE-READY FOR ASEAN ECONOMIC COMMUNITY 2015?

[Download] 03 : THE INFLUENCE OF INDIVIDUAL’S PERCEPTION OF ENTREPRENEURIAL EDUCATION, START-UP BARRIER AND ENTREPRENEURIAL SOCIAL STATUS ON INDIVIDUAL ENTREPRENEURIAL APTITUDE

[Download] 04 : A COMPARISON OF FAMILY ANDS NON-FAMILY BUSINESS GROETH IN THE STOCK EXCHANGE OF THAILAND

[Download] 05 : A STRUCTURAL ANALYSIS OF MOTIVATION, FAMILIARITY, CONSTRAINT, IMAGE AND TRAVEL INTENTION OF CHINESE NON-VISITORS TO THAILAND

[Download] 06 : A STUDY ON THE RELATIONSHIP OF RELIGIOUS TOURIST MOTIVATION, TOURISM IMAGE, SATISFACTION AND LOYALTY - A CASE STUDY OF TOURISTS VISITING JING’AN TEMPLE, CHINA

[Download] 07 : INVESTIGATING FACTORS AFFECTING PURCHASE INTENTION OF IPHONE

[Download] 08 : CONTEMPORARY ISSUES IN CROSS-CULTURAL BUSINESS INTERACTION AMONGST OFFICE AND MANAGERIAL STAFF IN THAILAND

[Download] 09 : THE WELL-BEING OF FOREIGN TEACHERS IN BANGKOK SCHOOLS AND ITS IMPACT ON QUALITY TEACHING

[Download] 10 : THE COMPETENCY OF HUMAN RESOURCES PERSONNEL IMPACTING A HIGH PERFORMANCE AND SUSTAINABLE ORGANIZATION IN THAILAND

Volume 6 #No. 2, December 2014

[Download] 01 : A STUDY OF CSR-IN-PROCESS PRACTICES: THE CASE OF THAI SMEs

[Download] 02 : EXECUTIVE DUALITY AND INTERNAL CONTROL SYSTEM OF BANKS AND INSURANCE COMPANIES WITHIN DUAL SECTOR INDUSTRIES

[Download] 03 : FACTORS AFFECTING FINANCIAL PERFORMANCE OF FIRMS LISTED ON SHANCHAI STOCK EXCHANGE 50 (EEE50)

[Download] 04 : IMPLICATIONS OF A THAILAND - BRAZIL FREE TRADE AGREEMENT

[Download] 05 : INTERNATIONAL TOURISM DEMAND IN THE GREATER MEKONG SUB-REGION A PANEL GRANGER CAUSALITY APPROACH

[Download] 06 : RELATIVE DISSATISFACTION WHY?

[Download] 07 : SEARCHING THE WAYS TO SURVIVAL OF GOVERNMENT OWNED POSTAL SERVICES IN THE FACE OF COMPETITION FROM PRIVATELY OWNED SPEED COURIER & PARCEL SERVICE PROVIDING ENTERPRISES OF BANGLADESH

[Download] 08 : THE IMPORTANT FACTORS THAT INFLUENCE ON BUILDING BRAND LOYALTY TOWARDS CHANG’AN CAR BRAND IN XI’AN CITY, SHAANXI, CHINA

[Download] 09 : THE STUDY OF THE MAGIC FORMULA FOR THAILAND AND U.S. STOCK MARKETS

[Download] 10 : UNDERSTANDING THE MANAGEMENT OF CASH, DEBT AND PROFITABILITY OF SMALL AND MEDIUM HOSPITALITY ENTERPRISES IN THAILAND

Volume 6 #No. 1, June 2014

[Download] 01 : APPLYING BUSINESS MODEL AND COOPERATING WITH STAKEHOLDERS IN COMMUNITY-BASED TOURISM

[Download] 02 : ESTIMATING PRICE ELASTICITY OF DEMAND FOR MEDICAL CARE SERVICES IN THAILAND

[Download] 03 : FACTORS AFFECTING BEHAVIORAL INTENTION TO PURCHASE LOWCOST AIRLINE E-TICKET IN THAILAND

[Download] 04 : ICT , SUSTAINABLE TOURISM AND RESIDENT QUALITY OF LIFE

[Download] 05 : ご当地キャラ (GOTOCHIKYARA) & ゆるキャラ (YURUKYARA) - THE FUSION OF POP CULTURE IN PLACE BRANDING IN JAPAN

[Download] 06 : THE IMPACT OF SUPPLY CHAIN MANAGEMENT INTEGRATION ON FINANCIAL PERFORMANCE

[Download] 07 : FACTORS INFLUENCING GOLFERS’ REVISIT INTENTIONS OF GOLF COURSES IN BANGKOK METROPOLITAN REGION

[Download] 08 : THE STUDY OF FRONT-LINE EMPLOYEE MOTIVATION IN RETAILING BUSINESS: EMPIRICAL EVIDENCE FROM DEPARTMENT STORES IN BANGKOK

[Download] 09 : SOUTHEAST ASIA AND LATIN AMERICA - A DECADE OF TRADE RELATIONS (2002-2012)

[Download] 10 : USING PROJECT MANAGEMENT OFFICE (PMO) TO IMPROVE PROJECT MANAGEMENT ABILITIES

Volume 5 #No. 2, December 2013

[Download] 01 : THE FACTORS EFFECTING CHINESE TOURIST REVISIT THAILAND DESTINATION

[Download] 02 : THE EFFECTS OF ECONOMIC CRISES, EPIDEMICS AND TERRORISM ON TOURISM

[Download] 03 : ROLE OF STRATEGIC PLANNING IN TRANSPORTATION MANAGEMENT TO IMPROVE THE PERFORMANCE OF TRANSPORTATION COMPANY

[Download] 04 : MULTIMODAL TRANSPORTATION - EFFORTS TO MAKE IT HAPPEN IN BRAZIL

[Download] 05 : THE EFFECT OF STORE IMAGE AND BRAND PERCEPTION ON CUSTOMER SATISFACTION: THE CASE OF THE HYPERMARKET IN THAILAND

[Download] 06 : BULLS, BEARS AND STRESS BETAS

[Download] 07 : LATIN AMERICA AUTOMOTIVE MARKETS OUTLOOK-IMPLICATIONS FOR ASEAN PRODUCERS

[Download] 08 : DETERMINANTS OF INTERNATIONAL RESERVES IN THAILAND

[Download] 09 : ENHANCING LEARNING ORGANIZATION IN CRIME SUPPRESSION DIVISION EMPIRICAL STUDY OF CENTRAL INVESTIGATION BUREAU, ROYAL THAI POLICE, THAILAND

[Download] 10 : DEVELOPMENT OF THAI-MYANMAR-INDIA TRADING NETWORK MODEL UNDER BIMSTEC